The information about the Megapanel PBI/Gemius research
The conducting of the survey was initiated by the biggest subjects of the Polish Internet market and designed to ensure stable development of the Internet in Poland and to create standards of page and web applications viewing. The survey concerns Polish and foreign websites. The results are announced in monthly cycles and take into account thirty-day and seven-day periods.
The results of the survey allow comparing websites and internet applications popularity, assessing their advertisement potential, and analysing the Polish Internet development factors. The people planning media or analysing current Internet trends receive at their disposal a practical and user-friendly application for checking the survey results and planning advertising actions - gemiusExplorer.
The Megapanel PBI/Gemius research is in accordance with all the ESOMAR code demands, setting the market research rules: identity protection procedures were applied for sake of the users taking part in the survey, and the rules concerning udder-age users participation in the survey were established. The participation in the survey is voluntary.
Source: www.gemius.pl
