Glossy Media is an Internet advertisement network distinctive in the market by focusing its activities exclusively on the target WOMAN. We believe that, in terms of advertising, women remain a not fully reached target group in the Polish market. But it is them who have the biggest influence on purchasing decisions.
The aim of the Glossy Media platform is to gather female profile websites and these ones on which women constitute the majority of users.
The task of Glossy Media is, first of all, the best possible adjusting advertisement to target groups which are chosen according to such categories as beauty, fashion or health.
DO YOU KNOW THAT:
5. 623. 610 women in Poland use the Internet every day or almost every day (Source: Megapanel PBI/Gemius, December 2008)
61% of the female Internet users do shopping on the Internet (Source: Kobieta w sieci czyli polskie internautki w latach 2006-2007/ The Woman on the Net or The Polish Female Internet Users 2006-2007)
47% of women are owners or co-owners of a car (Source: Kobieta w sieci czyli polskie internautki w latach 2006-2007/ The Woman on the Net or The Polish Female Internet Users 2006-2007)
